Marketing Wisdom from @malfletcher on Twitter

Here is a snappy summary from @malfletcher on Twitter.

This is great wisdom:

In #marketing you can either interrupt total strangers or win permission to speak from friends

Get past ppl's mental #spam filter: 1)be relevant to NOW 2)invite feedback/ideas 3)add a SPECIFIC kind of value

Get past ppl's mental #spam filter: 4)open up decision-mkg 5)affirm how ppl's ind/l gifts can meet a wider need

You can check out more from the London-based Mal Fletcher on his website http://2020plus.net