Ethnography (by Kem Meyer)

I really like this post by Kem Meyer.

It 's a top-titled post - "Ethnography"

Here is a snippet:

Imagine the owner of the less-frequently store.
He tries to solve the problem by dropping prices, hiring a new graphic designer, making a new sign and increasing inventory...but his sales do not increase.
He is missing the connection. He doesn't understand what drives people.

then....

They're investing their life and resources to learn what it is people want and think they need. They're working hard to figure out how they can answer the questions the people are asking. They're finding the space in which people rally, and they're going there.

You can read the rest here.

Kem is the Communications Director at Granger Community Church.