Triggers - Powerful Insights

I am really enjoying this book called Triggers by Joe Sugarman.

This is why I am interested. Joe says,

"It is estimated that 95% of the reasons a prospect buys involve a subconscious decision."
He then says that "the purpose of this book is to show you what goes on during the sales process that triggers a sale and how the subconscious mind responds to various aspects of an offer. This knowledge will become invaluable to you, as you will soon discover."

Product Description
Dramatically increase your ability to sell by learning how to control the mind of your prospect using 30 psychological tiggers to motivate, influence and persuade.

About the Author
Joe Sugarman is one of America's top advertising and marketing entrepreneurs and the man who built several large busineses all through the creative power of his pen.

How Triggers Were Discovered
Joe Sugarman, the best-selling author and top copywriter who achieved legendary fame in direct marketing, ran a highly successful mail-order company in the 1980s, JS&A (the forerunner of The Sharper Image). Joe learned on a mass scale which ad approaches worked, and which ones didn’t. He studied the ads that achieved a high degree of success, and discovered that they were clearly successful because of certain underlying psychological triggers.

He identified 30 of these triggers that activate psychological forces buried deep within the subconscious brain, and cause people to buy.

Result: Through the effective use of psychological triggers, Joe sold over 20 million pairs of BluBlocker sunglasses, as well as countless other products. Joe also sold several million dollars’ worth of product on QVC – sometimes in a single day.

In his book Triggers Joe reveals his startling discovery of how to get into people’s minds, eavesdrop on their thoughts, know what they want – and make a fortune in the process.

Cracking the Psychological Code That Reveals Untold Secrets
Just as the human genome cracked the genetic code that reveals untold secrets of the human body, Joe Sugarman’s Triggers cracked the psychological code that activates a person’s buying sequence. This is the secret code that has eluded the sales industry for years.


I'll keep you posted on what I find!